Turo Partners with MICHELIN for Exclusive “Drive to Table” Travel and Culinary Experiences
October 12, 2023 Marsha Mowers
Turo has unveiled the launch of Drive to Table, a partnership with the MICHELIN Guide to deliver an exclusive travel and culinary experience specially designed by 2023 MICHELIN-Starred restaurants in Toronto and Vancouver.
Starting October 13, Turo guests who book one of the participating vehicles — which were hand-picked by chefs themselves — on Saturdays between October 28 and December 16 will open the doors to extraordinary dining experiences at Osteria Giulia, Quetzal, Kissa Tanto and St. Lawrence.
Inspired by the MICHELIN Guide’s travel and road-trip heritage, guests who reserve an eligible Drive to Table vehicle for a $250 one-day booking will unlock a coveted dinner reservation and three course meal for two at one of the aforementioned MICHELIN-Starred restaurants, including a personal visit from the chef, a driving itinerary created by the chef to inspire city exploration, and a one-night stay at a MICHELIN Guide hotel. The curated collection of Drive to Table vehicles includes a vintage convertible, an all-wheel drive EV, a luxury SUV, and a head-turning sports car, collectively illustrating Turo’s unparalleled selection.
“Turo’s unique offering of high-end car sharing gives discerning travellers another means of accessing what only the MICHELIN Guide offers: a curated selection of both restaurants and hotels,” said Cara Cornelius, Vice President of Food and Travel Experiences for Michelin Americas. “We are excited to expand our partnership with Turo, whose guests in Toronto and Vancouver are in for an exciting opportunity to eat, stay and explore in style.”
“Since its inception, the MICHELIN Guide has inspired explorers to hit the road and seek adventure in new places, which is exactly what our Turo community craves in their travel experiences,” says Cedric Mathieu, Senior Vice-President and Head of Turo Canada. “Given the MICHELIN Guide’s vast network of best-in-class Canadian chefs and Turo’s unrivaled vehicle selection, this partnership seamlessly combines our strengths to create unforgettable experiences for guests.”
Turo guests will be able to book a package from:
- Osteria Giulia (Toronto) – A sleek one-MICHELIN-Star Italian restaurant from Top Chef Canada runner-up Chef Rob Rossi located in Toronto’s upscale Yorkville neighborhood. End the evening with a one-night stay at The Hazelton Hotel, a 5-star boutique hotel.
- Quetzal (Toronto) – A high-style one-MICHELIN-Star Mexican restaurant near Toronto’s bustling Kensington Market helmed by Chef Steven Molnar. End the evening with a one-night stay at The Hazelton Hotel, a 5-star boutique hotel.
- Kissa Tanto (Vancouver) – An innovative one-MICHELIN-Star Japanese-Italian restaurant delightfully tucked away in Vancouver’s buzzing Chinatown, developed in homage to Chef Joël Watanabe’s Japanese and Corsican heritage. End the evening with a one-night stay at Fairmont Pacific Rim, a 5-star hotel.
- St. Lawrence (Vancouver) – A charming one-MICHELIN-Star French and Québécois bistro in Vancouver’s vibrant Japantown created by Chef Jean-Christophe (J-C) Poirier as a heartfelt recognition of his formative years spent in Saint-Jérôme. End the evening with a one-night stay at Fairmont Pacific Rim, a 5-star hotel.
Starting October 13 at 10 AM PT/1 PM ET, guests can secure their exclusive Drive to Table experience by booking select vehicles for $250per day on turo.com/ca/en/michelin or the Turo app, available from the Apple App Store and Google Play Store.
About the Author
Marsha Mowers made the move to editorial side of travel after many years working in destination marketing where she represented places such as NYC and Las Vegas. Her experience on “both sides” of the industry has put her in a unique position to provide valuable context to both readers and trade partners. Marsha also serves as Director of Content for TravelPulse Canada