By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Today in CanadaToday in CanadaToday in Canada
Notification Show More
Font ResizerAa
  • Home
  • News
  • Lifestyle
  • Things To Do
  • Entertainment
  • Health
  • Tech
  • Travel
  • Press Release
  • Spotlight
Reading: Digger is poised to be one of the biggest box-office flops of the year
Share
Today in CanadaToday in Canada
Font ResizerAa
  • News
  • Things To Do
  • Lifestyle
  • Entertainment
  • Health
  • Travel
Search
  • Home
  • News
  • Lifestyle
  • Things To Do
  • Entertainment
  • Health
  • Tech
  • Travel
  • Press Release
  • Spotlight
Have an existing account? Sign In
Follow US
Today in Canada > Entertainment > Digger is poised to be one of the biggest box-office flops of the year
Entertainment

Digger is poised to be one of the biggest box-office flops of the year

Press Room
Last updated: 2026/10/02 at 9:45 PM
Press Room Published October 2, 2026
Share
Digger is poised to be one of the biggest box-office flops of the year
SHARE

Listen to this article

Estimated 4 minutes

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results.

Despite a major star’s return to dramatic acting, a two-time best director winner at the Oscars and enough publicity to rival the moon landing, Digger looks set to become one of the biggest box-office disasters of the year.

According to Variety, the dark comedy from director Alejandro G. Iñárritu and starring Tom Cruise saw its costs balloon from an original budget of $125 million US to $160-180 million — putting a break-even return around $350 million US when including its marketing spend. (Warner Bros. pushed back on this, telling Variety their actual break-even point is around $300 million US).

It earned only $1.2 million US in previews. And according to the Hollywood Reporter, Warner predicts the film will only earn $12-15 million US domestically this weekend: a dismal opening for the studio in a year already littered with poor performers. Following their films The Bride!, Supergirl, The End of Oak Street and Practical Magic 2 all releasing to apparent losses, that string of failures will possibly be capped by one of Warner Bros.’s biggest flops of the decade.

A bizarre story about an oil tycoon tasked with saving the world from a catastrophe his drilling caused, Digger was always a risk. The R-rated black comedy opted to skip the festival circuit entirely — instead operating on the hopes that strong word of mouth and big-name buzz would convince audiences to get off the couch and head to theatres.

The strategy of avoiding early critical negativity and gunning straight for Cruise fans made a sort of sense: it represents the actor’s first non-franchise film since 2017’s Barry Seal biopic American Made.

WATCH | Digger pleases some critics. It probably won’t please audiences:

Tom Cruise’s performance in Digger is brilliant, says our reviewer. You might disagree

CBC film critic Jackson Weaver is clear: Digger is a surreal, absurd, winding, tongue-in-cheek movie about an evil oil tycoon and the cataclysmic climate disaster that he creates. Alejandro G. Iñárritu’s dark comedy has polarized critics with some calling it brave while while others call it a baffling, pretentious mess.

And it is directed by Iñárritu: the auteur whose Birdman won best picture and director at the Oscars, while the following year’s The Revenant snagged Leonardo DiCaprio his long-awaited best actor award along with another director win for Iñárritu. But as its earliest critical responses started to release last month, a wave of negative press threatened to sink those chances. 

It has been called “the worst movie of Tom Cruise’s career” by the Boston Globe, “a metafictional morass” from RogerEbert.com and “a lumbering white elephant of a movie that it almost makes you sorry for everyone involved” by the New York Times. In response to the negative reviews, the film’s producers released an ad positioning Cruise’s character cursing out critics.

But largely, even critics who loved the film — such as this writer — widely predicted that Digger would be too experimental and odd to ever hope to recoup its budget.

That puts Warner Bros. in a potentially difficult position; after a strong, awards-leading 2025 (including hits like Sinners, Weapons and One Battle After Another) their 2026 slate only offers modest success. Wuthering Heights, Lee Cronin’s The Mummy and Evil Dead Burn did pull off positive numbers, though not a single Warner movie has earned above $100 million US domestically this year. 

At the most extreme estimates, Digger‘s failure could put it into the arena with 2026’s other big flops: Melania, which earned roughly $16 million US off a reported $40 million budget, and the Anthony Mackie-led Desert Warrior, which made less than $1 million US off its reported $150 million US budget, is still the biggest failure of the year.

Digger could still prove valuable for Warner Bros. Despite its dismal expected performance, there is still speculation on whether Cruise could be pushed to Academy Awards success in the end. And given Cruise films’ strong brand recognition, it could prove to be popular on streaming. 

But the failure comes as the last release before Warner Bros. is fully acquired by Paramount on Tuesday. Digger‘s failure also came the same weekend as the Hollywood Reporter suggested that Michael De Luca and Pamela Abdy — Warner’s famously director-friendly film chiefs — would not continue with the company after the merger.

Digger taking bold, thematic risks — and being rewarded with such poor box office returns — could bode poorly for the new conglomerate’s artistic choices. 

Quick Link

  • Stars
  • Screen
  • Culture
  • Media
  • Videos
Share This Article
Facebook Twitter Email Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Like

Hudson Williams wore this cardigan. Then the Indigenous designer’s business went viral
Entertainment

Hudson Williams wore this cardigan. Then the Indigenous designer’s business went viral

October 2, 2026
Backstreet’s back… and bringing larger than life Into the Millennium shows to Toronto
Entertainment

Backstreet’s back… and bringing larger than life Into the Millennium shows to Toronto

October 2, 2026
Gypsy Rose Blanchard speaks out about death of her ex-fiancé, Ken Urker
Entertainment

Gypsy Rose Blanchard speaks out about death of her ex-fiancé, Ken Urker

October 2, 2026
Rapper Rick Ross arrested, charged with battery and accused of domestic violence
Entertainment

Rapper Rick Ross arrested, charged with battery and accused of domestic violence

October 1, 2026
© 2023 Today in Canada. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact
Welcome Back!

Sign in to your account

Lost your password?