A pop culture moment has Saskatchewan in the spotlight, and now Chappell Roan has promised to perform in the province.
“I’ve never been there, but I promise I will perform there one day,” Roan said in an interview with Zane Lowe on Apple Music Tuesday.
“It’s about time Saskatchewan get recognized globally,” she added while on tour in Vienna, Austria.
In her latest single, The Subway, the American singer-songwriter curses in post-breakup frustration that she’s had enough and is moving to Saskatchewan. The song premiered at No. 3 on the Billboard Hot 100 this week.
Since the song came out, the Prairie province has seen a wave of attention. Tourism Saskatchewan even highlighted the song on their social media.
“If @chappellroan is moving to @tourismsask, so are we,” said the caption on a video made in partnership with Destination Canada.
In the lead-up to the song’s release, Saskatchewan’s own Captive Media was hired to film a special teaser video right here at home.
It all started with a phone call from Universal Music Group Canada asking if Captive Media would be interested in helping out one of their artists.
Content creator Jill Dukart described making the teaser video as “a whirlwind” and a dream experience. She said “having this huge star sing about us, pronounce it properly” is great to see.
Chappell Roan is giving Saskatchewan some love in her new single, The Subway. The breakup song released Thursday night talks about escaping it all and moving to the Canadian Prairie province. In the leadup to the song’s release, Saskatchewan’s own Captive Media was hired by Universal Music Canada to film a special teaser video right here at home. We take a look behind-the-scenes of that viral post and at all the passionate reactions online.
Apple interviewer Lowe joked “Saskatchewan is going off” and that a statue will be erected in her honour. He suggested an open air concert in Regina and said it would “epic.”
“I can’t wait to go,” Roan said, adding “I also just love that the capital is called Regina.”
As to why she selected Saskatchewan for the song, the Grammy-winning singer revealed it rhymed with her other lyrics.
Social media is already buzzing with people sharing memes and funny videos singing the song, saying they’re also moving to Saskatchewan.
