Toronto is attracting travellers in record numbers and the city has never looked better

February 6, 2026 ctn_admin

Toronto has officially shattered its previous travel records. New data from Destination Toronto reveals that 28.5 million people visited the city last year, generating a staggering $9.1 billion in direct spending.

International arrivals grew fastest at 8% to 1.4 million visitors, spearheaded by the U.K. (+12%) and Germany (+10%).

The surge is not just about quantity: it is about a complete transformation of the city’s major attractions. Overseas travel has returned to 95% of pre-pandemic levels, while domestic visitors make up the largest share of the crowd. This high demand has pushed hotel occupancy rates to an average of 74% across the city.

The Rogers Centre Renovation: A Game Changer for Fans

A major driver behind these record numbers is the $300 million renovation of the Rogers Centre. The transition from a traditional stadium to a multi-purpose “ballpark” has changed the fan experience entirely. The new Outfield District, featuring social spaces like the Stop and the Catch Bar, now draws crowds regardless of the score on the field.

These renovations turned Blue Jays games into social events that appeal to more than just die-hard sports fans. It is a key reason why the city saw such a significant spike in summer visitors. Travellers are now choosing Toronto specifically for these modernized, immersive experiences that blend sports with nightlife.

Business and Pleasure

The city is also seeing a robust recovery in business travel. Over 723,000 delegates attended meetings and conventions last year, filling hotels during what used to be the “quiet” mid-week periods. For the average traveller, this means the downtown core stays vibrant and busy throughout the entire week.

This recovery supports thousands of local jobs in the service and hospitality sectors. It also ensures that Toronto’s world-class dining scene remains consistently high-energy. From the Michelin-recognized kitchens in Yorkville to the bustling stalls of St. Lawrence Market, the city is catering to a global palate.

“The $7 billion in direct visitor spending supports more than 60,000 jobs in Toronto,” notes Andrew Weir, CEO of Destination Toronto. “It is a vital engine for our local economy that benefits every neighbourhood.”

3 Practical Takeaways for Your 2026 Trip

Book the “Outfield District” Early: If planning to see a game, look for tickets specifically in the new social sections of the Rogers Centre. These areas offer the best views and social atmosphere but sell out faster than traditional grandstand seating.

Monitor the Convention Calendar: Check the Metro Toronto Convention Centre schedule before booking. Prices for downtown hotels often double during major international conventions. Scheduling a trip between these large-scale events can save hundreds of dollars.

Utilize the UP Express: With 28.5 million people moving through the city, traffic in the core is significant. Use the Union Pearson Express for a 25-minute stress-free link between the airport and downtown. It remains the most reliable way to avoid the Gardiner Expressway gridlock.

Preparing for the Global Stage in 2026

The momentum from this record year serves as a rehearsal for the 2026 FIFA World Cup. The city is currently expanding its transit capacity and hotel inventory to meet the expected demand. For domestic travellers, this means better infrastructure and more polished service across the tourism sector.

Toronto has evolved into a city that rewards those who plan ahead. By understanding these growth trends, visitors can navigate the crowds and find the best value in one of North America’s most dynamic urban centres.

Toronto is attracting travellers in record numbers and the city has never looked better