April 30, 2026 Team Contributor
Canada has recently been named as North America’s Leading Destination in 2026 by the World Travel Awards. The country’s tourism is projected to contribute a record $182 billion to the Canadian economy.
This recognition highlights the country’s ability to provide high-quality experiences for its tourists across various regions through enhanced destination marketing, improved connectivity, and strong infrastructure.
A major credit for this win goes to Vancouver, which was recognized as North America’s leading cruise port and sports tourism destination, outperforming cities like New York and LA.
The city, positioned on the Pacific Coast, serves as the leading gateway to Alaska and North American cruises.
Some of the world’s leading cruise lines operate from Vancouver, like:
- Holland America Line
- Princess Cruises
- Royal Caribbean International
- Celebrity Cruises
- Norwegian Cruise Line
- Disney Cruise Line
These cruise lines primarily operate Alaska itineraries, including voyages through the famous Inside Passage, while also offering select Pacific Coast and transpacific sailings.
1.2 million passengers travelled through Vancouver’s Canada Place cruise terminal during the 2025 cruise season. The port welcomed 301 cruise ship calls between March and October 2025. Vancouver’s cruise industry generated more than in 2025.
The Vancouver cruise tourism sector also delivers significant benefits to hotels, retailers, restaurants, and transport locally and throughout the region. Beyond cruising, Vancouver has established itself as a hub for global sports tourism.
“Tourism creates prosperity in communities from coast to coast to coast.” -Marsha Walden, CEO and President, Destination Canada.
And that prosperity is increasingly being visible across Canada, where the rising number of visitors continues to drive job creation and economic growth.
Canada’s ability to host major global events, supported by cutting-edge outdoor recreation and sporting infrastructure, attracts visitors year-round.
In fact, Canada is co-hosting the FIFA World Cup 2026, making it the first country to host the men’s tournament, from 11th June to 19th July, with Vancouver hosting seven of the 104 matches.
Canada’s tourism strategy in Vancouver for 2026 and ahead
The city of Vancouver has invested heavily in environmentally responsible infrastructure, green transport, and sustainable tourism practices. Such initiatives perfectly align with the preferences of modern travellers who seek authentic and responsible experiences.
In 2026, the Government of Canada committed an additional C$100 million specifically for Vancouver to support security and operational readiness for the FIFA World Cup. This funding forms part of a broader C$145 million federal security package, with Vancouver receiving the larger share due to its seven scheduled matches.
Looking forward, Canada Tourism has positioned itself for further expansion. With consistent excellence in both sports and Vancouver cruise tourism, the country is set to attract more international travellers.
The continued collaboration among tourism authorities, governments, and industry stakeholders will ensure that Canada remains one of the world’s most sought-after tourist destinations in the coming years.
Related Post:
About the Author
