By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
Today in CanadaToday in CanadaToday in Canada
Notification Show More
Font ResizerAa
  • Home
  • News
  • Lifestyle
  • Things To Do
  • Entertainment
  • Health
  • Tech
  • Travel
  • Press Release
  • Spotlight
Reading: Alberta premier adamant referendum ads are not ‘neutral’ on separation question, as UCP president claims
Share
Today in CanadaToday in Canada
Font ResizerAa
  • News
  • Things To Do
  • Lifestyle
  • Entertainment
  • Health
  • Travel
Search
  • Home
  • News
  • Lifestyle
  • Things To Do
  • Entertainment
  • Health
  • Tech
  • Travel
  • Press Release
  • Spotlight
Have an existing account? Sign In
Follow US
Today in Canada > News > Alberta premier adamant referendum ads are not ‘neutral’ on separation question, as UCP president claims
News

Alberta premier adamant referendum ads are not ‘neutral’ on separation question, as UCP president claims

Press Room
Last updated: 2026/09/21 at 8:10 PM
Press Room Published September 21, 2026
Share
Alberta premier adamant referendum ads are not ‘neutral’ on separation question, as UCP president claims
SHARE

Listen to this article

Estimated 5 minutes

The audio version of this article is generated by AI-based technology. Mispronunciations can occur. We are working with our partners to continually review and improve the results.

Alberta Premier Danielle Smith is adamant she is promoting that the province stay in Canada, rejecting her own party president’s claim that the government’s advertising is “as neutral as possible” on the question. 

“I’m not a neutral party in this,” Smith said at an unrelated press conference on Monday. 

“I believe that we should remain, and I believe that we should do everything we can to address the things that are causing grievances [within the province]. You can’t ignore them.”

In a lengthy Facebook post, UCP president Rob Smith acknowledged that many party members have “expressed disappointment” about the government’s $4-million advertising campaign on the referendum.

In his interpretation of the ad campaign, the UCP president argued the premier isn’t promoting a pro-Canada message as loudly as she is campaigning on the other questions.

He said the premier is spending $4 million to promote the message: “VOTE YES TO THE 9!!! … and, commensurately less, in a measured, limited way: Vote for ‘a sovereign Alberta within a united Canada.’”

The UCP president continued: “And [the premier] assured me … emphasized, I’d even say, that the included language and ‘promotion’ regarding this question would be as NEUTRAL as possible and not nearly as persuasive as for Questions #1-#9.”

“I’ve heard some of these ads, and I believe what Premier told me,” he said.

WATCH | Provincial government campaign urges Albertans to vote for specific answers:

Alberta government referendum campaign urges Albertans to vote for specific answers

The Government of Alberta has launched its advertising campaign which encourages voters to select specific answers on the 10 questions, including the one on separation. As Travis McEwan reports, both sides of the separation argument feel the province should remain neutral.

When asked about the UCP president’s comments, the premier rejected the idea that the province’s campaign is dampening its pro-federation stance on Question 10.

“The nine questions that the government has put forward are what we were providing more information to the public on, ’cause I don’t see anybody actually doing any campaigning on either side of any of those,” Smith said.

It’s not the first time the premier and UCP president have shared contradicting perspectives on the topic. In May, the two were at odds over where they stand on Alberta staying in Canada.

Lori Williams, a political scientist at Mount Royal University, said the premier and UCP president have differing strategies, with Rob Smith trying to “placate” those who are concerned that the premier is taking a pro-Canada position.

But what those contradictory messages from within the UCP could mean for party unity is “an open question,” she said.

“It’s very difficult to try to hold together a party that has people with such disparate and conflicting views within it.”

Last week, the Highwood UCP association, a riding association in southern Alberta, formally urged a party vote to review Smith’s leadership.

Group board member and prominent independence supporter Tanya Clemens said she was motivated largely by the premier’s vocal support for the “stay” option in the referendum. However, she said she still respects Smith and would likely support her UCP leadership if a review was held today.

‘I have to take responsibility for my communications’: premier

On Monday, the premier was asked about the perception that federalists feel she is more aligned with separatists, while separatists feel she is a federalist. 

Chuckling at the reporter’s question, Danielle Smith said, “I guess I have to take responsibility for my communications on that.”

“I understand the frustrations Alberta had after being abused for 10 years by an out-of-touch federal government, and it created a lot of anger,” she said.

“And I know that this is one of the ways that some people are wanting to express that anger and, you know, I sympathize with their position. But, I believe that Canada is working, every day, better than it has in a long time.”

WATCH | Tearful Danielle Smith reflects on referendum:

‘Albertans are angry’: tearful Danielle Smith reflects on referendum

Alberta Premier Danielle Smith became emotional while speaking Saturday during a virtual conference about the upcoming referendum. The event, put on by former federal Conservative leader Preston Manning, aimed to provide more information before the vote. Smith said it’s important to understand the frustrations felt by Albertans, that has led to this moment.

Williams believes the premier’s strategy is to try to avoid offending those who are leaning separatist and to have the other nine referendum questions substitute for the question on separation.

But, she points out, you can’t always please everybody.

“Trying to be neutral, trying not to offend anyone, trying to please all of the people who disagree has wound up, more than once, in everybody disagreeing with her, being angry with her, and in some cases calling for her leadership,” Williams said.

Danielle Smith previously promised to travel across the province campaigning for voters to choose to stay in Canada.

“I’ve got a pretty busy travel schedule this summer. I’ll be doing town halls and meetings and talking to people about why it is I think they should vote to remain,” she told reporters at a May 22 press conference.

Quick Link

  • Stars
  • Screen
  • Culture
  • Media
  • Videos
Share This Article
Facebook Twitter Email Print
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Like

Montreal city council adopts bylaw banning insults against police, municipal employees
News

Montreal city council adopts bylaw banning insults against police, municipal employees

September 21, 2026
Trial begins for Alberta RCMP officer accused of misusing police database to aid Rwanda
News

Trial begins for Alberta RCMP officer accused of misusing police database to aid Rwanda

September 21, 2026
Crown withdraws criminal charges against former Cricket Canada CEO Salman Khan
News

Crown withdraws criminal charges against former Cricket Canada CEO Salman Khan

September 21, 2026
Saskatchewan plane crash pilots identified as Indian students
News

Saskatchewan plane crash pilots identified as Indian students

September 21, 2026
© 2023 Today in Canada. All Rights Reserved.
  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact
Welcome Back!

Sign in to your account

Lost your password?