August 5, 2026 Team Contributor
Mastercard has officially launched Taste by Priceless Hong Kong, introducing Asia Pacific’s first airport-based edition of its premium dining club at Hong Kong International Airport.
Located in Terminal 1 near Gate 40, the new venue is designed to transform airport dining into a destination experience for eligible Mastercard holders.
The opening reflects a growing trend among travel brands and airports to enhance the pre-flight experience by offering high-end dining, personalized services, and exclusive lounges for premium travelers.
Taste by Priceless Hong Kong – details
Part of the Mastercard Collection – this new dining club blends local culinary storytelling, chef-driven menus, and immersive design to create a unique airport dining experience.
Available to:
- World Elite Mastercard cardholders
- World Legend Mastercard cardholders
- World Mastercard cardholders
The benefits can be accessed regardless of the country where the card was issued.
The venue is open to departing travelers within three hours of their flight and does not require an advance reservation.
Enjoy two distinct dining experiences
Taste by Priceless Hong Kong offers two distinct concepts to suit different travelers’ schedules and preferences.
The counter
A chef-led tasting experience featuring a multi-course menu with dishes like
- Superior chicken soup
- Seasonal chef-curated specialties
- Romaine and Shiso salad
The cove
A more relaxed à la carte environment serving tapas-style cuisine, including:
- Seasonal sharing plates
- Miso-glazed cauliflower
- Pil Pil prawns
Guests can also enjoy signature cocktails and exclusive desserts created specifically for Taste by Priceless locations worldwide.
Premium benefits for the Mastercard cardholders
Access depends on the card tier:
- World Mastercard and Elite cardholders are eligible to access the dining club at preferential rates.
- World Legend cardholders get unlimited complimentary visits for themselves, with up to three guests.
Once inside, guests receive the full dining experience, including food, desserts, and beverages.
Why Hong Kong?
Hong Kong International Airport remains one of Asia’s busiest international gateways, making it a strategic location for Mastercard’s first Asia Pacific airport dining club.
The venue also features an artistic component, including a commissioned installation by Chinese artist Xinran Guan, adding a cultural dimension to the dining experience.
Part of a growing global network
The launch of Taste by Priceless Hong Kong expands Mastercard’s premium airport dining portfolio, joining existing locations at São Paulo’s Guarulhos International Airport and a planned opening in Mexico City later in the year.
The company is increasingly positioning airports as part of the travel experience itself, rather than simply a transit point, and offering cardholders exclusive benefits throughout their journey.
The arrival of Taste by Priceless Hong Kong highlights how premium travel is evolving beyond priority boarding and lounges. As travelers increasingly seek memorable experiences at every stage of a trip, airport dining concepts like this can turn into a key differentiator in the future of luxury travel.
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